Intricately designed cosmetics packaging, high appearance determines high sales
Like any kind of commodity, cosmetics need to be sold through packaging, and they are a commodity that relies heavily on packaging. It is not only the characteristics of cosmetic ingredients that determine the need for reasonable packaging to protect the safety and stability of the product, but also because the cosmetic itself is a special product that carries people's desire to beautify themselves.
The packaging design of cosmetics must correctly convey the cosmetic characteristics required by consumers for different personality needs and express the aesthetic appeal of different groups of people in order to successfully realize the sale of cosmetics.
The exquisitely designed high-value packaging gives people a sense of natural soft tones, with creative bottle caps and design concepts, which are more common and elegant with light colors, while retaining the beauty of the characteristics of the product. .
Cosmetic/skin care category design level
Generally relatively brief/clean, with delicate and creative pictures
Highlight the high-end/elegant attributes of the product.