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Exquisite cosmetic packaging design, high level of appearance determines the high sales

20-04-24



Cosmetics, like any commodity, are sold by packaging, and are an extremely packaging-dependent commodity. Not only because the characteristics of cosmetic ingredients determine the rational packaging that needs to protect the safety and stability of products, but also because cosmetics themselves are a special commodity bearing people's desire to beautify themselves.

In order to successfully sell cosmetics, the packaging design of cosmetics must correctly convey the characteristics of cosmetics required by consumers for different personality requirements and express the aesthetic taste of different people.



Cosmetic/skincare design aspect

Generally more brief/clean, creative picture exquisite

Highlight the high-end/elegant attributes of the product.



Many products of skin care products will be bought and extracted with plant products,

Therefore, the elements of plants will often appear on the packaging of skin care products.



Colorful product design,

Highlight the sense of product series and layers.

The main consumer group is the young/young people.




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Room 306, Building No.5, Yufeng Plaza, No. 32, Helong 1st Road, Baiyun District, Guangzhou

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