1.Cosmetic packaging materials

Material is the basis of packaging. It is not only related to the appearance and texture of the packaging, but also the protection of the packaging is mainly achieved by selecting the appropriate materials.

① Plastic. At present, plastics used in cosmetics packaging are mainly PET, PE, PVC, PP, etc. Among them, PET was mainly used for water and beverage packaging at first, but due to its high strength, good transparency, good chemical stability, and barrier properties Advanced features, in recent years are widely used in creams, lotions, lotions and other packaging.

② Glass. As a packaging material, glass has many valuable properties, such as: transparency, heat resistance, chemical stability, and excellent barrier properties. It can be made into packaging containers of various shapes and sizes by a variety of molding methods. It is mainly used in various packaging materials. Perfume and some high-end cosmetics cater to female consumers with its crystal clear beauty.

③ metal. Metal has good barrier properties, especially aluminum has a very strong barrier to water and oxygen, which can protect the contents very well. It is mainly used for some essential oil-added skin care products, moisturizing spray metal cans, Some make-up boxes.

2. Cosmetic packaging structure and shape

① Bottle. Bottles are the most common and widely used type in cosmetics containers, mainly because cosmetics are mostly liquid or viscous pastes, which have relatively good fluidity, so using bottles can well contain and protect the interior Thing. The capacity of the bottle is large or small, which can meet the needs of various cosmetics.

The shape of the bottle is ever-changing, but no matter how it changes, it is also a change or combination of geometry. The most important of these are the cylinder and the cuboid, because the vertical load strength and internal pressure strength of such a geometry bottle are better. The bottle body usually does not have sharp corners or creases, and smooth transitions between the various sections are adopted. This design can also give people a soft feeling.

② box. Boxes are also more common in cosmetics packaging. They are mainly used for cosmetics packaging. For example, powders and eyeshadows are mostly made of plastic. They can be made into transparent or certain color packaging boxes. More exquisite, can also give people a richer experience through three-dimensional pattern relief.

③ bags. Bag packaging is mainly used in the trial installation of cosmetics, and its capacity is only enough for 1 or 2 uses. In this way, the merchant can achieve the purpose of selling products without over-investing.

3. Cosmetic packaging decoration

Cosmetic packaging design is usually based on simplicity. It only needs to display necessary information such as trademarks and product names. In many cases, no other graphics or patterns are needed. If cosmetics packaging uses graphics or patterns, it is also very simple. For example: you can choose raw material pictures, which are mainly used in cosmetics using natural plants as raw materials.

Color is an important part of cosmetic packaging design. People often distinguish different products by color. Appropriate color can touch the earliest and most pleasant response and directly stimulate consumers' desire to buy. It is carried out from the following aspects:

① Color design based on consumer gender. Women's cosmetics packaging is usually mild but not intense, bright and not dazzling, such as: powder white, light green, light blue, giving a relaxed and lively feeling; male cosmetics packaging mostly uses high-purity, low-brightness cool colors Such as dark blue, dark brown, giving people a stable, powerful, confident, sharp-edged feeling.

② Color design according to consumer age. For example: young consumers are full of youthful vitality, and the packaging designed for them can adopt a light green color, which symbolizes the life of youth. With the increase of age, the psychology of consumers changes, and the noble colors, such as purple and gold, can better satisfy their pursuit of dignity and elegance.

③ Color design according to product efficacy. At present, the functions of cosmetics become more and more detailed, such as moisturizing, whitening, anti-wrinkle, etc. Color also plays a key role in cosmetics packaging with different functions.

For example, the packaging of moisturizing products mostly adopts blue and green, giving people a moist and fresh feeling; whitening products are mostly white, and sometimes pink, blue or rosy white are added, or clear white ; The main colors of sunscreen products are orange and blue.

④ Color design according to product raw materials. More and more cosmetics directly use the color of raw materials for product packaging to achieve differentiated performance from other products.