Top Ten Trends in Cosmetic Packaging


Brand style

The packaging is speechless but can express the brand style. We need to use the right packaging to tell the story of the brand. Packaging design must first highlight the brand of the product, to convey to the consumer in a unified image on the packaging, so that consumers naturally accept and recognize the brand without knowing it, which plays a vital role in the sales of the product. For example, through color, modeling, abstract graphics, packaging materials, text and other means to reflect the positioning and uniqueness of the product.

Unique personality

Personality impression is a very important psychological factor for cosmetics with strong times. Through a specific packaging design, the consumer can produce this product is a tailor-made feeling for me, increasing the consumer's stickiness to the product, and thus becoming a loyal fan of the product. The high-end customization market has broad prospects, and the current “personalization” is no longer only in luxury goods. The era of digitalization is quietly coming, digital printing equipment allows "bulk personalization" to be realized, and pre-set custom packaging is simple and easy.

Minimalist style

Packaging is becoming more and more minimalist, and fancy designs are rarely used in products and packaging. This is a trend. The clever application of black and white gray color gives people a more stable and high-end quality. In addition, packaging must have a deeper cultural connotation. Appropriately integrating traditional culture into packaging design to achieve a highly unified form and connotation will make the packaging design more style and more distinctive.

Contact experience

The quality of the packaging is linked to the quality, which is the consumer's usual purchasing psychology. When designing, we should try to choose the contact materials that are good to experience. When the consumers pick up the goods, the texture is actually printed on the customer's heart. Cosmetic packaging is a kind of packaging that we will use when we use the product. The contact experience is more important to consumers than the packaging that is discarded immediately after unpacking.

Smart packaging

As consumers pay attention to the quality of life, they hope that cosmetics can be kept fresh during the process of use. At the same time, busy life increases the frequency of business trips. The cosmetics that are convenient to carry are deeply loved by white-collar ladies. The smaller the size becomes a trend. At the same time, with the increase in the number of cosmetics, consumers are choosing more and more, and packaging will become more and more sophisticated.

Open experience

The first experience of consumers using products must be the opening experience of packaging. No matter how much money you buy, if the experience is very poor, the impressions given to consumers will be greatly reduced, and the brand will lose trust. For example, when we receive the online shopping express package, we are full of expectation. If it is very difficult to open the express package or the product packaging, the opening experience is very bad, and it will feel that this product has lowered the grade. This happens, it can be said that the brand has lost half of its customers. How to ensure that the out-of-box experience meets the consumer's psychological expectations is the focus of improving the consumer experience.

Intelligent trend

Smart packaging utilizes innovative technologies to provide more protection for products in terms of brand protection, activity monitoring, anti-counterfeiting and anti-counterfeiting, and gives more and more functions to packaging. In the smart packaging of cosmetics, AR technology is used by major brands to improve user experience, stimulate product sales, and enhance the fun and interactivity of products. In addition, Industry 4.0 and smart manufacturing are gradually infiltrating into the cosmetics industry, and robots, robots and vision systems are beginning to be used in cosmetic production. In the future, packaging equipment will be more flexible and adaptable. In the new trend of combinable and multi-tasking to become packaging, intelligent and sustainable development are also considered.


At present, a large amount of plastic packaging waste is polluting the environment, causing a great burden on humans and even animals and plants. We should strive to reduce excess packaging, select green and environmentally friendly materials from raw materials, ensure that packaging is as sustainable and recyclable as possible, and convey the concept of environmental protection to consumers, reduce the burden on the earth, reduce smog, and make the earth's home more Beautiful. At the same time, sustainability must not be at the expense of consumer experience, and excellent sustainable solutions must enhance the consumer experience.

Technological innovation

In terms of packaging industry specifications, in addition to using relatively low-cost materials, it is more important to develop new technologies to control packaging costs while ensuring product safety. More and more make-up containers choose to use 3D printing technology, which can quickly generate and optimize design prototypes, get instant feedback from consumers, and greatly shorten the development cycle. The Internet has stimulated the “person-centered” consumption model. The integration of online and offline reflects the concept of “people-oriented”. When the brand conducts a new round of traffic distribution, the production technology at the rear is more important.

Channel experience

The packaging of cosmetic products needs to adopt different packaging schemes according to different usage scenarios, so that consumers can get a better experience. With the continuous changes in the retail industry, consumers want a seamless, intuitive scene experience that makes buying products faster, easier, and more enjoyable. Whether it's online purchases, in-store purchases, or comprehensive considerations, the e-commerce packaging experience must Meet consumer expectations for in-store purchases. Packaging solutions need to adapt to different channels, but at the same time provide consumers with a unified, high-quality brand experience.

Guangzhou Sunbro Packaging Products Co., Ltd.
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